SAFAI KAWACH – The National Cleanliness and Sanitation Security Mission
Under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638)
Website: www.ipvsurakshaakawach.com
Contact: 9354679155
1. Mission Statement
“To protect the health and dignity of every Indian citizen by ensuring clean surroundings, efficient waste management, and hygiene education across all regions of India.”
Vision:
An India where cleanliness becomes culture, sanitation is a citizen’s right, and waste turns into wealth.
Tagline:
“Clean Bharat, Safe Bharat – Safai Kawach for Every Citizen.”
2. Background and Need
Cleanliness is directly linked to health, the environment, and the economy. Despite national efforts like Swachh Bharat Abhiyan, challenges persist — waste mismanagement, open dumping, poor sanitation awareness, and limited recycling infrastructure.
Key Data (2015–2025):
India generates 160,000 plus tonnes of solid waste per day (CPCB 2024)
Only 35 percent of this waste is scientifically processed
Open dumping and plastic pollution continue in urban and rural areas
Lack of public toilets and waste segregation awareness in 60 percent villages
Diseases caused by poor sanitation affect over 2 crore citizens annually
Safai Kawach aims to transform this situation through community-led cleanliness drives, waste recycling units, public sanitation facilities, and educational programs — ensuring a cleaner, safer India.
3. Core Objectives
Promote cleanliness and hygiene in every household and public space
Establish a scientific waste collection and recycling network
Create public toilets and sanitation facilities across urban and rural India
Build awareness about waste segregation and hygiene
Empower local youth and women through Safai Entrepreneurship Programs
4. Major Problems and Safai Kawach Solutions
Open dumping and littering
Solution: Door-to-door waste collection and segregation units
Lack of sanitation infrastructure
Solution: Public toilets and hygiene kiosks in every block
Poor waste segregation
Solution: Dry and Wet Waste awareness and school programs
Plastic pollution
Solution: Plastic collection and recycling hubs
Health hazards
Solution: Hygiene education and disinfection drives
Lack of manpower
Solution: Training and employing Safai Warriors and volunteers
Municipal inefficiency
Solution: CSR and community partnership model
Lack of behavioural change
Solution: Clean India, Proud India national campaign
5. Project Components
A. District Safai Kawach Centres (DSKCs)
One cleanliness and waste management hub per district
Equipped for segregation, composting, plastic recycling, and public training
Run jointly by IPV Trust and local authorities
B. Community Sanitation and Toilet Program
Build and maintain public toilets and urinals in rural and urban areas
Sanitation audit and maintenance teams under each DSKC
Free sanitary pad vending machines for women in public places
C. Door-to-Door Waste Collection Network
GPS-enabled waste collection vehicles
Separate bins for dry, wet, and hazardous waste
Local youth and SHG-managed collection operations
D. Plastic-Free India Drive
Plastic Mukt Bharat campaign with local businesses and schools
Reward shops that shift to biodegradable alternatives
Create plastic collection points at markets and stations
E. Recycling and Waste-to-Wealth Units
Set up small recycling units in each district
Organic waste converted to compost
Plastic and glass are recycled into raw materials for industries
F. Hygiene and Awareness Education
Safai Meri Pehchaan school campaign
Health and cleanliness workshops in villages and colonies
Incentive awards for the cleanest locality or school
G. Safai Warriors and Volunteer Program
Train 10,000 Safai Warriors as cleanliness ambassadors
Youth-led cleanliness drives and public awareness rallies
Mobile app to report unclean areas or illegal dumping
6. Implementation Plan (3-Year National Roadmap)
Phase 1 – Pilot (0–6 Months)
Coverage: 10 districts
Key Activities: 10 Safai Centres and door-to-door collection
Expected Outcome: 5 lakh people benefited
Phase 2 – Expansion (6–18 Months)
Coverage: 200 districts
Key Activities: Toilet building, recycling units, and awareness drives
Expected Outcome: 1 crore citizens reached
Phase 3 – Nationwide Rollout (18–36 Months)
Coverage: 700 plus districts
Key Activities: Full Safai Kawach network operational
Expected Outcome: 10 crore plus people engaged
Phase 4 – Sustainability (Ongoing)
Key Activities: Annual campaigns
Expected Outcome: Permanent community cleanliness ecosystem
7. Budget Estimate (3 Years – Pan India)
District Safai Centres: 70.00 crore
Sanitation Facilities: 40.00 crore
Waste Collection Vehicles: 25.00 crore
Recycling and Compost Units: 25.00 crore
Awareness and Education Campaigns: 15.00 crore
Training and Volunteer Program: 10.00 crore
Management and Evaluation: 10.00 crore
Total Estimated Budget (3 Years): 195.00 crore
8. Funding Model
CSR Partnerships: Swachh Bharat, health and environment CSR funds – 100 crore
Government Collaboration: Ministry of Housing, Urban Affairs, Jal Shakti – 60 crore
Public Donations (80G): Citizen contributions – 10 crore
Private Sector Partnerships: Recycling and logistics support – 15 crore
Self Revenue: Compost and recycled material sales – 10 crore
Total Funding Target: 195 crore
9. Expected Impact (3 Years)
Clean Localities: 5,000 plus areas transformed
Waste Segregation Rate: 70 percent achieved
Plastic Waste Reduction: 60 percent in pilot zones
Public Toilets Built: 5,000 plus
Employment Generated: 1 lakh plus direct and indirect
Citizens Engaged: 10 crore plus
Compost Produced: 10 lakh plus tons annually
Hygiene Awareness Growth: 40 percent increase in pilot districts
10. Governance and Management
National Safai Kawach Board (IPV HQ): Strategy, funding, and evaluation
State Sanitation Cells: Coordination with municipal and CSR partners
District Safai Centres: Local implementation and community partnerships
Digital Dashboard: Waste tracking, volunteer reporting, and monitoring
11. Risk and Mitigation Plan
Low citizen participation
Mitigation: Incentives, awards, and local ownership
Waste collection delay
Mitigation: GPS tracking and automation
Recycling inefficiency
Mitigation: Tie-ups with industrial recyclers
Funding gap
Mitigation: Multi-CSR model and compost revenue
Maintenance issues
Mitigation: Community-based cleaning teams
12. Pilot Example – Gujarat and Madhya Pradesh
Actions:
10 Safai Centres built and 200 toilets constructed
15,000 households under waste segregation
500 Safai Warriors trained
Plastic waste reduced by 45 percent in 6 months
Pilot Cost: 4.5 crore (6 months)
Outcome: Noticeable improvement in air and hygiene quality and reduced disease spread
13. Public Campaign Message
“Clean surroundings, healthy lives — join the Safai Kawach revolution.”
Let’s build a Bharat where cleanliness becomes everyone’s habit, not just a campaign.
14. Long-Term National Goals (2025–2035)
Zero Waste Cities: 100 plus
Waste Segregation: 90 percent compliance
Toilets and Sanitation Units: 20,000 plus
Plastic-Free Zones: 1,000 plus
Employment Created: 10 lakh plus
Rural Clean Villages: 100 percent coverage
Public Health Impact: 60 percent drop in sanitation-related disease
15. Conclusion
Safai Kawach is India’s shield of cleanliness and dignity — protecting citizens from disease, pollution, and environmental hazards.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), this mission will make cleanliness not just a campaign, but a way of life.
“Har Ghar Swachh, Har Gali Safe – Safai Kawach, the Cleanliness Shield of Bharat.”
