1. Mission Statement
“To improve the physical, mental, and social wellbeing of every Indian citizen by promoting balanced living, preventive healthcare, and conscious lifestyle habits — creating a healthier, happier, and more productive nation.”
Vision:
An India where people live not just longer, but healthier and happier lives, protected from the harmful effects of modern lifestyle diseases.
Tagline:
“Healthy Habits, Happy Life – Jeevan Shaily Kawach for Every Indian.”
2. Background and Need
Over the past two decades, India has shifted from a traditional active lifestyle to a modern sedentary routine, bringing new forms of illness and stress. Lifestyle-related diseases are now India’s biggest health challenge.
Key Data (2015–2025):
65 percent of deaths in India are due to lifestyle diseases (WHO)
1 in 4 Indians suffers from high blood pressure or diabetes
Mental stress, anxiety, and depression increased by 40 percent post-COVID
Obesity rates doubled in urban populations in the last 10 years
Screen addiction and poor diet habits are harming youth productivity
The need of the hour is mass lifestyle reformation through awareness, discipline, and preventive action — combining traditional Indian wellness wisdom with modern solutions.
That is the mission of Jeevan Shaily Kawach — India’s Lifestyle Security Program under IPV Surakshaa Kawach Charitable Trust.
3. Core Objectives
Promote physical fitness, a healthy diet, and mental balance
Prevent lifestyle diseases like obesity, diabetes, hypertension, and stress
Build awareness through community programs, schools, and offices
Create a national network of Wellness Ambassadors and Healthy Workplaces
Integrate Ayurveda, Yoga, and modern preventive care at every level of society
4. Major Lifestyle Problems and Jeevan Shaily Kawach Solutions
Sedentary lifestyle
Solution: Daily fitness sessions, yoga clubs, and walking campaigns
Poor diet and junk food culture
Solution: Eat Natural community kitchens and food awareness drives
Mental stress and depression
Solution: Meditation, counselling, and happiness sessions
Sleep disorders
Solution: Sleep hygiene education and digital detox challenges
Screen and mobile addiction
Solution: Digital-free weekends and awareness campaigns
Work pressure and burnout
Solution: Work-life balance training and employee wellness programs
Alcohol and tobacco use
Solution: De-addiction counselling and awareness drives
Lack of preventive health checks
Solution: Annual wellness camps and health dashboards
Social isolation
Solution: Community recreation and celebration-based wellbeing
5. Project Components
A. National Wellness Awareness Program
Campaign across schools, colleges, and corporates
Health and lifestyle seminars, fitness challenges, and public rallies
Use social media for health tips and motivational drives
B. Community Health and Fitness Centres
Establish Jeevan Shaily Seva Kendras in every district
Facilities: fitness training, yoga, meditation, and nutrition guidance
Staffed by certified trainers and volunteer health educators
C. Workplace and Institutional Wellness Program
Introduce Healthy Workplace Certification
Mandatory breaks, ergonomic setups, and stress management modules
Health scorecards and incentive systems for organizations
D. Mental Health and Happiness Drive
Happiness Circles for youth, professionals, and elderly citizens
Counselling helplines and partnerships with mental health experts
Nationwide campaign: Dil Se Strong Bharat
E. Diet and Nutrition Mission
Promote local, organic food through fairs and cooking workshops
Encourage balanced Indian diets (millets, pulses, greens)
Mobile app for daily meal tracking and health goals
F. Preventive Health Camps
Free screening for diabetes, BP, cholesterol, and obesity
Collaboration with hospitals and CSR health partners
Wellness tracking cards are issued to every participant
G. Youth Lifestyle Awareness Program
Campus clubs in schools and universities promote fitness and wellness
Fit Youth, Strong Nation contests, runs, and social challenges
Self-care, fitness, and mindfulness in digital content
H. Digital Health and Lifestyle Monitoring App
Jeevan Shaily App to track health, daily habits, and challenges
AI-based recommendations for diet, exercise, and sleep
Connect users to local fitness and yoga centres
6. Implementation Plan (3-Year National Roadmap)
Phase 1 – Pilot (0–6 Months)
Coverage: Launch in 10 cities
Key Activities: Awareness camps and 10 fitness centres
Expected Outcome: 1 lakh people reached
Phase 2 – Expansion (6–18 Months)
Coverage: 100 cities
Key Activities: 200 centres, corporate tie-ups, health camps
Expected Outcome: 1 crore people benefited
Phase 3 – National Rollout (18–36 Months)
Coverage: 700 plus districts
Key Activities: Digital and community network is active
Expected Outcome: 10 crore citizens engaged
Phase 4 – Sustainability (Ongoing)
Key Activities: Annual renewals and app maintenance
Expected Outcome: Continuous lifestyle improvement network
7. Budget Estimate (Pan-India, 3-Year)
Awareness and Media Campaign: 25.00 crore
Community Fitness Centres: 60.00 crore
Corporate and School Programs: 30.00 crore
Mental Health and Happiness Drive: 20.00 crore
Preventive Health Camps: 25.00 crore
App Development and Monitoring: 15.00 crore
Management and Evaluation: 10.00 crore
Total Estimated Budget (3 Years): 185.00 crore
8. Funding Model
CSR Partnerships: Health, wellness and mental wellbeing CSR projects – 100 crore
Government Collaboration: Ministry of Health, AYUSH, and HRD – 50 crore
Public Donations (80G): 100 to 1,000 per supporter – 10 crore
Private Partnerships: Corporates and schools under wellness tie-ups – 15 crore
Self Revenue: Health workshops and app subscriptions – 10 crore
Total Funding Target: 185 crore
9. Expected Impact (3 Years)
Citizens Trained: 10 crore plus
Health Camps Conducted: 25,000 plus
Corporates Certified: 5,000 plus
Youth Participants: 1 crore plus
Health Issues Prevented: 30 percent reduction in common lifestyle diseases
Mental Health Sessions: 1 lakh plus
Community Fitness Centres: 700 plus
Happiness Index Growth: 40 percent increase in pilot districts
10. Governance and Management
National Jeevan Shaily Board (IPV HQ): Policy direction and funding
State Wellness Committees: Regional health coordination
District Centres: Local management and camp execution
Digital Dashboard: Health data tracking and performance reports
11. Risk and Mitigation Plan
Low public participation
Mitigation: Social media influencers, incentives and gamified challenges
Funding delay
Mitigation: Multi-CSR and health insurance tie-ups
Maintenance of centres
Mitigation: Community volunteers and paid memberships
Data privacy
Mitigation: Secure encrypted systems
Lack of trainers
Mitigation: Collaborations with AYUSH, NSS and fitness institutions
12. Pilot Example – Delhi and Maharashtra
Actions:
10 Jeevan Shaily Centres launched
50 wellness workshops conducted in schools and corporates
5,000 participants improved BMI and health habits
1,000 citizens attended meditation and happiness sessions
Pilot Cost: 3 crore (6 months)
Outcome: 30 percent increase in physical activity and 25 percent stress reduction reported
13. Public Campaign Message
“Your health is your real wealth — start protecting it today.”
Join Jeevan Shaily Kawach, India’s national mission to build a healthy, happy, and conscious lifestyle for all.
14. Long-Term National Goals (2025–2035)
Lifestyle Disease Reduction: 50 percent national decrease
Healthy Workplaces: 10,000 plus organizations
Youth Fitness Participation: 10 crore plus
Mental Health Access: 100 percent urban and rural coverage
National Wellness Centres: 2,000 plus
Global Ranking: India among top 10 healthiest nations
15. Conclusion
Jeevan Shaily Kawach is India’s shield for life — protecting every citizen from the silent epidemic of lifestyle imbalance.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), this mission will redefine how India lives, works, and stays healthy.
“Healthy Citizen, Strong Nation – Jeevan Shaily Kawach, the Lifestyle Shield of Bharat.”
