🧹 SAFAI KAWACH – The National Cleanliness & Sanitation Security Mission
🌐 www.ipvsurakshaakawach.com 📞 9654379155
“To protect the health and dignity of every Indian citizen by ensuring clean surroundings, efficient waste management, and hygiene education across all regions of India.”
Vision:
An India where cleanliness becomes culture, sanitation is a citizen’s right, and waste turns into wealth.
Tagline:
🧼 “Clean Bharat, Safe Bharat – Safai Kawach for Every Citizen.”
Cleanliness is directly linked to health, the environment, and the economy.
Despite national efforts like Swachh Bharat Abhiyan, challenges persist — waste mismanagement, open dumping, poor sanitation awareness, and limited recycling infrastructure.
Key Data (2015–2025):
India generates 160,000+ tonnes of solid waste per day (CPCB 2024).
Only 35% of this waste is scientifically processed.
Open dumping and plastic pollution continue in urban & rural areas.
Lack of public toilets and waste segregation awareness in 60% villages.
Diseases caused by poor sanitation affect over 2 crore citizens annually.
Safai Kawach aims to transform this situation through community-led cleanliness drives, waste recycling units, public sanitation facilities, and educational programs — ensuring a cleaner, safer India.
Promote cleanliness and hygiene in every household and public space.
Establish a scientific waste collection and recycling network.
Create public toilets and sanitation facilities across urban and rural India.
Build awareness about waste segregation and hygiene.
Empower local youth and women through Safai Entrepreneurship Programs.
| Problem | Practical Solution |
|---|---|
| Open dumping & littering | Door-to-door waste collection and segregation units |
| Lack of sanitation infrastructure | Public toilets and hygiene kiosks in every block |
| Poor waste segregation | “Dry-Wet Waste” awareness and school programs |
| Plastic pollution | Plastic collection & recycling hubs |
| Health hazards | Hygiene education and disinfection drives |
| Lack of manpower | Training and employing Safai Warriors & Volunteers |
| Municipal inefficiency | CSR + community partnership model |
| Lack of behavioural change | “Clean India, Proud India” national campaign |
One cleanliness and waste management hub per district.
Equipped for segregation, composting, plastic recycling, and public training.
Run jointly by IPV Trust & local authorities.
Build and maintain public toilets and urinals in rural and urban areas.
Sanitation audit and maintenance teams under each DSKC.
Free sanitary pad vending machines for women in public places.
GPS-enabled waste collection vehicles.
Separate bins for dry, wet, and hazardous waste.
Local youth and SHG-managed collection operations.
“Plastic Mukt Bharat” campaign with local businesses and schools.
Reward shops that shift to biodegradable alternatives.
Create plastic collection points at markets and stations.
Set up small recycling units in each district.
Organic waste converted to compost.
Plastic and glass are recycled into raw materials for industries.
“Safai Meri Pehchaan” school campaign.
Health & cleanliness workshops in villages and colonies.
Incentive awards for the cleanest locality or school.
Train 10,000 “Safai Warriors” as cleanliness ambassadors.
Youth-led cleanliness drives and public awareness rallies.
Mobile app to report unclean areas or illegal dumping.
| Phase | Duration | Key Activities | Expected Outcome |
|---|---|---|---|
| Phase 1 – Pilot (0–6 Months) | 10 districts | 10 Safai Centres, door-to-door collection | 5 lakh people benefited |
| Phase 2 – Expansion (6–18 Months) | 200 districts | Toilet building, recycling units, and awareness drives | 1 crore citizens reached |
| Phase 3 – Nationwide Rollout (18–36 Months) | 700+ districts | Full Safai Kawach network operational | 10 crore+ people engaged |
| Phase 4 – Sustainability (Ongoing) | Annual campaigns | Permanent community cleanliness ecosystem |
| Component | Estimated Cost (₹ Crore) |
|---|---|
| District Safai Centres | 70.00 |
| Sanitation Facilities | 40.00 |
| Waste Collection Vehicles | 25.00 |
| Recycling & Compost Units | 25.00 |
| Awareness & Education Campaigns | 15.00 |
| Training & Volunteer Program | 10.00 |
| Management & Evaluation | 10.00 |
| Total Estimated Budget (3 Years) | ₹195.00 Crore |
| Source | Description | Contribution (₹ Cr) |
|---|---|---|
| CSR Partnerships | Swachh Bharat, health & environment CSR funds | 100 |
| Government Collaboration | Ministry of Housing, Urban Affairs, Jal Shakti | 60 |
| Public Donations (80G) | Citizen contributions | 10 |
| Private Sector Partnerships | Recycling & logistics support | 15 |
| Self Revenue | Compost & recycled material sales | 10 |
| Total Funding Target | — | ₹195 Cr |
| Impact Area | Measurable Outcome |
|---|---|
| Clean Localities | 5,000+ areas transformed |
| Waste Segregation Rate | 70% achieved |
| Plastic Waste Reduction | 60% in pilot zones |
| Public Toilets Built | 5,000+ |
| Employment Generated | 1 lakh+ direct & indirect |
| Citizens Engaged | 10 crore+ |
| Compost Produced | 10 lakh+ tons annually |
| Hygiene Awareness Growth | +40% in pilot districts |
National Safai Kawach Board (IPV HQ): Strategy, funding, and evaluation.
State Sanitation Cells: Coordination with municipal and CSR partners.
District Safai Centres: Local implementation and community partnerships.
Digital Dashboard: Waste tracking, volunteer reporting, and monitoring.
| Risk | Mitigation |
|---|---|
| Low citizen participation | Incentives, awards, and local ownership |
| Waste collection delay | GPS tracking & automation |
| Recycling inefficiency | Tie-ups with industrial recyclers |
| Funding gap | Multi-CSR model & compost revenue |
| Maintenance issues | Community-based cleaning teams |
Actions:
10 Safai Centres built; 200 toilets constructed.
15,000 households under waste segregation.
500 Safai Warriors trained.
Plastic waste reduced by 45% in 6 months.
Pilot Cost: ₹4.5 Crore (6 months).
Outcome: Noticeable improvement in air & hygiene quality; reduced disease spread.
“Clean surroundings, healthy lives — join the Safai Kawach revolution.”
Let’s build a Bharat where cleanliness becomes everyone’s habit, not just a campaign.
| Target Area | 10-Year Goal |
|---|---|
| Zero Waste Cities | 100+ |
| Waste Segregation | 90% compliance |
| Toilets & Sanitation Units | 20,000+ |
| Plastic-Free Zones | 1,000+ |
| Employment Created | 10 lakh+ |
| Rural Clean Villages | 100% coverage |
| Public Health Impact | 60% drop in sanitation-related disease |
Safai Kawach is India’s shield of cleanliness and dignity — protecting citizens from disease, pollution, and environmental hazards.
Operated under IPV Surakshaa Kawach Charitable Trust (Reg. No. 2025/22/IV/1638), this mission will make cleanliness not just a campaign, but a way of life.
🧹 “Har Ghar Swachh, Har Gali Safe – Safai Kawach, the Cleanliness Shield of Bharat.”
